Similar Product 1

I have been considering some initial shots for my opening music video and I have decided that I shall use this shot as inspiration. This is because I feel the blurring effect is visually appealing and could be a good beginning to my 'dream' like music video. Furthermore, it seems fitting with my colour choice of black and white to introduce the artist.

Genre Theory - in relation to my music video

Genre is a French word meaning ‘type’ or ‘kind’, generally seen as a fusion of semantic (stylistic) and syntactic (substantive) features that become conventional to audiences over time. When considering my music video Hey There Delilah by The Plain White T’s in is categorised within the genre of Alternative Rock. Firth, 1988 argued that music videos can be characterized by three broad typologies: Performance, Narrative, and Conceptual. These types describe the form and content selected by the director or artist to attract viewers and to convey a direct or indirect message. They can act as extended advertisements, as popular art forms or as self-referential filmic texts. When observing the music video Hey There Delilah it would be classed as a narrative based music video, telling a personal story from the artist’s perspective. Giving out a message to the audiences indirectly to ‘not lose the people you hold dear’ through the flashbacks created with the contrast in black and white overlay edits to the vivid colours. Goodwin’s music video analysis puts forward that Music videos demonstrate genre characteristics e.g. stage performance in rock video, dance routine for boy/girl pop band. There is a relationship between lyrics and visuals either illustrative, amplifying, contradicting. Finally the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work a visual style. The Plain White T’s and the music video I have created follows these concepts due to the artist having a particular style which is followed through being; high street, every day clothes contrasting the genre pop which is fashion focused. Furthermore, there is a strong relationship between the lyrics and the video being illustrative and amplifying the emotions the artist is trying to portray. This is shown through the extreme close ups of the males use and feathered shots of the female.

Magazine Analysis

Question 1A

Theories

Gigs

 

When looking into my primary target audience in relation to the music video I have began to understand that my typical audience would go to small gigs in London, typically being expensive and so from the social classes A B C1. Furthermore, they would be students because they would enjoy the party scene with late nights yet enjoy small niche bands that are not considered mainstream.

When researching into my band, I realised that on google their are many gig websites for local areas which advertise to the audiences where their favourite bands will be playing next and th pricing. This would be a brilliant website to use to advertise my music video and engage the audiences as I have

the same audience profile to the website.

 

 

This is a Video of another artist called Passenger who is also within the alternative genre like the band I will be using. The video shown above is a montage of their music video and a gig they played at which I belive is similar to my band which I am research. There are some shots within this video which I may use as inspiration for the performance part of  my music video to keep audiences interested.

TIME LINE

Artist Research

History of Music Videos

Genre Research

Director Research

Independent Research...

When research music videos for inspiration I came across this previous a2 music video which I feel looks professional as well as given me ideas for my own music video. When watching the video I liked the use of the black and white filter as well as the fading in and out of shots, keeping my attention and interest in the video. I also like how the video began with no song but a 'raw' like start to make the video unique and stand out.

What is a DigiPak? & DigiPak Analysis...

Analysis of Previous A2 Coursework

Music Video finalfinalfinale from Haydon Media on Vimeo.


The previous A2 music video I will be analyzing is Clare's due to the fact that I believe it is successful at capturing audiences attention as well as produced to a high standard that could be considered a professional piece of work for Kodaline themselves. The overall style of the music video fits the song lyrics perfectly which allows the video to be more engaging and realistic for an audience member, meaning the lyrically meaning is emphasised and the audience are able to relate to the music video and lyrics. 

When considering the props and costumes within the video, one can instantly identify the time period to be 50's due to the type of clothing the female and male actors are wearing. The woman dressed in a formal, flowing dress as well as the man in smart clothing with bold patterns and intriguing accessories such as a bow tie and her styling of hair to be curled and large with a quiff. When considering the style for my music video I shall use the idea Clare had to having clothing and make up that stands out and is memorable yet I feel I will use a soft rock/pop punk style, rather than 50's to suit my music video better. 

When starting the music video Clare has a extreme close up shot of an old females eyes, emphasising the music video concentrates on the lyrics and emotions. The shot begins without the music solely focusing on the frame and so first putting forward to the audience the idea that the music video is based on a story of this women or what she has experienced. The first shot is clear and in colour focusing solely on her eyes and so highlights the music video to be slow and calming, looking back on past memories.

The use of the camera angles and movements within Clare's music video are very effective, capturing what she wants the audience to see and portraying how they should feel through the actors facial expressions and movements. Clare ensures that she shows the audience what she specifically wants them to see and for a reason that relates to the musics lyrics. Clare has changed the camera shots frequently on the beat of the music due to the slow paced song meaning she needs to catch the audiences attention which I believe she has done successfully. For example, multiple times she changes shots when the actress is putting her make up on in front of the mirror using; close ups and mid shots as well as over the shoulder and reflections in the mirror to create interesting points of views. This is effect as when the audience becomes familiar with the female putting make up on she changes the scene to the male actor getting dressed and styling his hair. This keeps the audience's attention as well as having bright lights and high contrasts to have the colours stand out comparing to the first frame of the old women. Therefore highlighting the frames are conveying thoughts or memories of the woman's and so highlighting the different situations effectively. 

Towards the end of the music video it cuts back to the woman and her face, having the contrast of the colours and camera seem to come out of a dream like state. This confirms the audiences thoughts that these are the women's memories due to ending on a close up of flowers and a photo frame of the young couple at the end, placed next to the bed.  

Due to the songs tempo being slow and calming the camera movements are slow capturing every detail of the actress putting on her make up and detail to highlight the memories are so vivid, furthermore when considering editing all of the cuts are sharp with an odd fade at the beginning and end to give a dream like effect. These techniques create a calm feel and keeps the music video 'mellow'. 

When considering the scene when the couple are dancing, the camera is slow moving, tracking the couples movements and foot work, focusing on the details. This could highlight that when in love one picks up on the details about the other that others do not see. Moreover, the camera shows the woman and male to be seen in an ideal state which shows that this is how the other sees them; perfection.

The music video is a narrative based video, being successful when highlighting the change of scene from the old woman in her bedroom to the thoughts she is having due to the editing and lighting used. The room is dark with bright white lights when watching the dancing connoting emotions of love and happy memories focusing on what is important which was each other due to the background being extremely plain. I believe the music video is extremely successful and it has inspired me when making my own as well as presenting the importance of constantly changing shots when having a slow song to work with to make sure the audience's attention is always captured.

How will this help for my music video?

Analysing a previous A2 student's music video work will aid me to understand and comprehend what is achievable within the time frame I have been given as well as the importance in choosing the correct shots, angles and props to produce the feel i want and what i want the audience to see. Clare's video being similar to mine due to her also choose a slow song and wanting to focus on a persons memories and using the camera to create a dream like state. I chose to analyse this video due to believing choosing a video that had a similar feel to mine would help me even more as I can shoot my video in a similar way. this meaning i would have an idea of what i would be wanting to create, having the same overall effect.

Codes and Conventions of Music Videos

Audience

Music Video Theory

Existing Music Labels

Music Video Analysis - in relation to audience

Equipment Research & Editing Software

 

I have researched and explained the equipment I will be using as well as the softwares I will be using to make my music video. Using high quality and expensive equipment to make sure I am able to make a professional music video which is of high quaslity. I will be using the skills I have already aquired in media as well as new skills due to using new programs I have not familiarised myself with yet.