LIGHTING RESEARCH

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I have been considering some initial shots for my opening music video and I have decided that I shall use this shot as inspiration. This is because I feel the blurring effect is visually appealing and could be a good beginning to my 'dream' like music video. Furthermore, it seems fitting with my colour choice of black and white to introduce the artist.

Location Images

These are a few images of my initial location ideas, I have decided to use the black drama studio to record the performance part of my music video due to needing the space for lighting and other props such as a microphone. These locations could allow my music video to look successful if I use the lighting correctly with a clear idea of what I want to achieve.

Brand Guidelines

 

This is a piece of work to highlight the brand guidelines for the music video i will create along with the digipak. This will help my work seem more professional and aid me in making the work to a high quality.  

Colour Connotations

When considering the digipack I will be creating colours are an important factor to consider due to different colours connoting and denoting different meanings. Therefore I have taken some time to consider the meanings of specific colours in general to help me plan my digipack to reach the correct target audience.

Genre Theory - in relation to my music video

Genre is a French word meaning ‘type’ or ‘kind’, generally seen as a fusion of semantic (stylistic) and syntactic (substantive) features that become conventional to audiences over time. When considering my music video Hey There Delilah by The Plain White T’s in is categorised within the genre of Alternative Rock. Firth, 1988 argued that music videos can be characterized by three broad typologies: Performance, Narrative, and Conceptual. These types describe the form and content selected by the director or artist to attract viewers and to convey a direct or indirect message. They can act as extended advertisements, as popular art forms or as self-referential filmic texts. When observing the music video Hey There Delilah it would be classed as a narrative based music video, telling a personal story from the artist’s perspective. Giving out a message to the audiences indirectly to ‘not lose the people you hold dear’ through the flashbacks created with the contrast in black and white overlay edits to the vivid colours. Goodwin’s music video analysis puts forward that Music videos demonstrate genre characteristics e.g. stage performance in rock video, dance routine for boy/girl pop band. There is a relationship between lyrics and visuals either illustrative, amplifying, contradicting. Finally the demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work a visual style. The Plain White T’s and the music video I have created follows these concepts due to the artist having a particular style which is followed through being; high street, every day clothes contrasting the genre pop which is fashion focused. Furthermore, there is a strong relationship between the lyrics and the video being illustrative and amplifying the emotions the artist is trying to portray. This is shown through the extreme close ups of the males use and feathered shots of the female.

Narrative Paragraph - Plain White T's

Question 1A

Theories

Gigs

 

When looking into my primary target audience in relation to the music video I have began to understand that my typical audience would go to small gigs in London, typically being expensive and so from the social classes A B C1. Furthermore, they would be students because they would enjoy the party scene with late nights yet enjoy small niche bands that are not considered mainstream.

When researching into my band, I realised that on google their are many gig websites for local areas which advertise to the audiences where their favourite bands will be playing next and th pricing. This would be a brilliant website to use to advertise my music video and engage the audiences as I have

the same audience profile to the website.

 

 

This is a Video of another artist called Passenger who is also within the alternative genre like the band I will be using. The video shown above is a montage of their music video and a gig they played at which I belive is similar to my band which I am research. There are some shots within this video which I may use as inspiration for the performance part of  my music video to keep audiences interested.

Independent Research...

When research music videos for inspiration I came across this previous a2 music video which I feel looks professional as well as given me ideas for my own music video. When watching the video I liked the use of the black and white filter as well as the fading in and out of shots, keeping my attention and interest in the video. I also like how the video began with no song but a 'raw' like start to make the video unique and stand out.

Music Video Analysis - in relation to audience